Area of advertising I am investigating:
The historical change of media platforms used in advertising.
- In the present, the growth of social media in advertising.
- Does the change of platform, change the action/message?
- The beginning of advertising and how it has progressed.
- The change of platform for different demographics.
Research:
Possible information that may be useful:
Social media platforms – http://financepitch.com/how-social-media-platforms-are-changing-the-face-of-advertising/
Timeline of Advertising – http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-timeline/143661/
Evolution of Advertising – http://www.slideshare.net/HubSpot/the-evolution-of-advertising-how-consumers-won-the-war-for-their-attention
Thesis: (the point of view you wish to develop, argue and explain)
“An exploration of the historical change of media platforms used in advertising throughout time and its affect on the advertising industry.”
Exploring Creative Advertising Processes 
The interesting idea here is the relation of the medium to the message. You could consider Marshall McLuhan’s famous 1960s-70s work ‘The Medium is the Message’ (sometimes spelled ‘Massage’ as a meaningful joke).